Keepin’ It Clean with Candice Crawford
Meet Candice Crawford
A mental health, holistic + wellness connoisseur on a mission to change the way we connect our mind, body, and spirit . Candice is the founder of Clean Start Cleansing - the uber-successful holistic spa that aims to empower people to confidently make the transition to holistic care by embracing natural, organic, + ethical products and practices.
Her philosophy is simple “One ounce of prevention is better than any cure”.
Meet Candice!
LL: Candice! We are super excited to dive in to learn more about your holistic brand, Clean Start Cleansing, and how you balance being an entrepreneur, mother and wife. Please tell us a little about your business, yourself and how you got to where you are now in the wellness industry!
Coming from a family of herbalists, I’m what you call an Original Herb Baby. Dominating the herbal field early on, my family owned 10 traditional herb shops. Naturally, I grew up helping in the stores, experiencing the power of holistic care, and learning the importance of face to face marketing at a very early age.
My parents entrepreneurial spirit definitely transferred over to me! In 2012, I created my spin on the traditional herb shop, bringing cleansing and detox to the forefront in my holistic spa concept, Clean Start Cleansing. This endeavour was a huge undertaking for a 26 year old! I packed my bags and moved from Atlanta to Miami to open my very first location, and start building a new vision for my life. It was challenging to say the least, however, the community gravitated to it making it a quick success. Soon after, my mom and I opened our Atlanta location, 2 years after that our Johns Creek location was underway! We now have 3 locations, and have helped thousands of people on their holistic journey.
LL: You mentioned that you created a spin on the traditional holistic spas. Who is the Ideal Customer for Clean Start Cleansing?
At Clean Start Cleansing, our clients range from the extreme health nut, to clients who are just starting on their health journey. We understand that each person who walks through our doors, is a unique individual with thoughts, preferences, and personalities.
You will need to have an "open mind" when visiting one of our locations, and be ready to look and feel different, potentially seeing life from a different lense. Whether you are looking for aesthetics (skincare) or to heal from a chronic illness, CSC can help.
No matter what your mission or goal is, we will support you on your wellness journey. Even if it's just a cup of tea and a great conversation-We are all about spreading good energy!
LL: What makes CSC different from other health spas?
Quality | Cost | Location | Values
Quality: When it comes to quality we don’t guess, because our clients deserve nothing less! We value consistency in our services along with qualified therapists, company-wide standards, and only the purest herbal and nutritional supplements available. Just to give you an idea, all of our herbal supplements are rigorously tested with over 600 quality and purity tests.
Cost: For some of our clientele, cost is the top factor when choosing between Clean Start Cleansing and other spas. For those individual guests, I would recommend experimenting with our New Client Specials. However, it doesn’t stop there, once you become a regular at CSC, you will continue to receive additional benefits and specials off packages!
Location: Whether you are looking for an unpretentious and inviting central location like Clean Start - Atlanta, a magical oasis nestled in the heart of Johns Creek, or the perfect getaway in a tropical escape like Clean Start - Miami-We have a location for you! We are constantly growing and evolving. Before the year is out, we will have a location in Las Vegas embracing the motto "What happens in Las Vegas, Stays in Vegas-- literally."
We specialize in Colonics and detoxes...get it? LOL
Company Values: More and more consumers are choosing brands based on the company’s core principles. This has never been more evident than at Clean Start Cleansing. Our unique approach to every individual makes Clean Start stand out from other spas.
We practice what we preach! Our idea of health is holistic in all facets of the body. In conclusion, you can not have healthy, glowing skin, without internal health. In addition, you can not have physical and internal health, without mental and spiritual well-being. At CSC, we understand your body as a complete system. The whole body is interconnected and interdependent, meaning it relies on one another.
Check out Clean Start Cleansing reviews HERE!
Oh, and our spas are super cute and modern unlike many “colonic” spas you will find. Think beautiful medspa but all holistic!
LL: How important is herbal medicine therapy, especially in current circumstances? Often, individuals think that because herbal supplements are used in their natural forms, it makes them less potent, which is actually the opposite. Most herbs are more effective when used in their whole form rather than when their ingredients are isolated, as we find in allopathic or western medicine practices. In the context of Herbal or Holistic Medicine, at Cleanse Start Cleansing we do not just treat or mask symptoms, our services and products help to balance the whole body and any underlying health conditions that may give rise to those symptoms.
With the rise in a health conscious generation, I advise everyone to be cautious where you purchase your herbal remedies. Herbal medicines may not be manufactured to the same quality and standard as you think. In some cases, products bought over the internet have been found to have dangerous levels of lead, mercury, or arsenic, which in turn can cause serious health problems.
Do your research by sourcing for the best quality ingredients + care, and treat yourself and the supplements you take with RESPECT.
(Please note that it is vitally important that any medication (herbal or otherwise) should be taken under the supervision of a knowledgeable and qualified practitioner. )
LL: You mentioned that family is most important to you. Tell us how you balance being a mother of 3, wife, and entrepreneur. Balancing being a momma-preneur is not always easy. I have 3 young boys that are very demanding! The great thing is that I have an awesome husband, great friends, and a whole team of supporting and knowledgeable staff.
My goal was to build my business so strong, that even in my absence, my team is able to flawlessly keep things running, while I am able to focus on my family. By the grace of God this has been the case!
My advice to other mom business owners is to put focus into the foundation of your business, so that you are able to balance your time and energy in many places. Oh! Yes, schedule and set reminders for EVERYTHING both personal + business! I even have a cook dinner reminder that goes off daily!!
LL: Who’s your biggest role model in life and how did that person help shape who you are? My parents are my biggest role models and have shaped me into the balanced, happy and whole woman that I am. They set a good example of how hard work pays off when you are authentic and doing what you love-This is the ultimate key to success! Experiencing them grow their little front porch store to a literal empire was so motivating.
That being said, my mom is my biggest supporter and is a beaming example of a great person. I’m truly blessed!
LL: What is your biggest accomplishment? And failure? And what advice would you give your younger self? My biggest accomplishment is not being scared to take the jump. From building my holistic brand, Clean Start Cleansing, to marrying the love of my life, to having 3 beautiful babies. I don’t believe in failures, but I’m sure I’ve learned some lessons along the way. I’d probably tell my younger self to buy more real estate! LOL
LL: We don’t talk about mental health enough. What was the most mentally challenging part of 2020 and what advice do you give to others struggling with the same? For me the most challenging part of 2020 was feeling like I wasn’t doing anything or allowing my kids to experience things outside our home. It was challenging to go from go, go, go to slow, slow, slow, but after a few months I started to embrasses the slow down. It allowed me to finish open projects and spend more quality time with my husband and kids. For people struggling, try and allow this moment in time to break from your normal routine to take a step back to Breath, Plan and Reset.
LL: Entrepreneurship isn’t for everyone. What advice would you give other women entrepreneurs just starting out?
I would say give yourself permission to try things and don’t be afraid of change. Owning your own business doesn’t mean you have less work, it means you have to work 2X harder-However, the ultimate payoff is limitless! Also, accountability is everything! It’s important to keep a to-do and goal list with due dates to stay on track.
LL: What are your plans for the future, how do you plan to grow?
This year I have decided to start the journey of franchising! Over the years, I have been asked to offer franchises or partnerships, but I wanted to perfect the brand and systems, in order to properly guide someone to success in this industry. I’m very excited for this next step. Look out for the first national holistic spa franchise, Clean Start Cleansing, in the next year!!
