Super Bowl 2028: A Game Changer for Downtown Atlanta's Development
Mercedes-Benz Stadium | Damian Delago Photography
Downtown Atlanta
Atlanta is set to host Super Bowl LXII in 2028, marking the fourth time the city will welcome the NFL's championship game. This announcement has significant implications for downtown Atlanta's development and property values. The selection of Atlanta as the host city for Super Bowl LXII is expected to accelerate ongoing development projects and potentially spur new investments in the downtown area.
Centennial Yards Project
Rendering of downtown Atlanta. Epicenter of the Centennial Yards development in downtown Atlanta | Centennial Yards
By 2028, the Centennial Yards mixed-use development is projected to be completed[1]. This massive project, situated near Mercedes-Benz Stadium, will transform the area around the venue, creating a more vibrant and walkable urban environment for Super Bowl visitors and residents alike.
Hotel Expansion
Three major hotels are slated to open in the immediate vicinity of the stadium by 2028. This increase in hospitality inventory will not only accommodate the influx of visitors during the Super Bowl but also support Atlanta's growing tourism industry year-round. The city is likely to invest in infrastructure upgrades to enhance the visitor experience and showcase Atlanta's progress since it last hosted the Super Bowl in 2019. These improvements may include transportation enhancements, public space renovations, and technology upgrades.
Property Values and Economic Impact
The announcement of Atlanta hosting Super Bowl LXII is expected to have a positive effect on property values in the downtown area and beyond.
Growth & Investment Opportunities
In the lead-up to the event, property values in downtown Atlanta and surrounding neighborhoods may see a significant increase. This is partly due to the anticipated economic impact of the Super Bowl, which was estimated at $400 million for the 2019 event, according to the Metro Atlanta Chamber of Commerce. Areas near the stadium and new developments will become more desirable for both residential and commercial real estate.
Balancing Growth and Community Needs
As development accelerates, city planners and officials will need to ensure that the needs of long-time residents are not overlooked in the push for economic growth and tourism appeal.
The return of the Super Bowl to Atlanta in 2028 is poised to be a catalyst for continued development and economic growth in the downtown area. While challenges exist, the event presents a unique opportunity for Atlanta to showcase its progress and cement its status as a premier destination for major sporting events.
Citations:
Rendering of downtown Atlanta. Epicenter of the Centennial Yards development in downtown Atlanta | Centennial Yards
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Meet Nyah Chapman-Atlanta's Luxe REALTOR®. Hailing from Denver, Colorado, Nyah relocated to Atlanta almost a decade ago after falling in love with the sophisticated blend of city and southern hospitality. As a second-generation realtor and daughter of a builder, Nyah not only inherited exposure to real estate, she developed a sincere interest in the industry.
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