While both Marketing and PR have similar processes, they each have a unique differentiator when it comes to the end goal! For Marketers, the end goal is typically to generate leads. PR is a marathon, not a sprint. It's a long-term process that drives the credibility of your company and creates brand equity. Learn from top marketing and PR professionals in the industry to understand the difference and learn how and when to apply it to your business plan.

What does it take to create a successful brand? A strong, clear message and visual consistency is what builds trust and authenticity. During this panel, you will learn tips on how to visually articulate and communicate your brand to your target audience, by creating cohesion through every touch-point. This panel session focuses on the business benefits of developing a consistent brand strategy that will serve as the foundation for all your marketing efforts. Position your brand to stand out from the crowd!

Growth…. That’s why we are all here. To grow our business, our mindsets and our knowledge. This panel will chat with business growth experts and investors to give you the tools you need to expand. From hiring, to effective leadership and communication, to finding grant and investor opportunities, the Growth panel is for you.

Your brand is your most valuable and important business asset—and at risk for theft. Vigilantly protecting your brand is a non-negotiable for all business owners, whether you’re just starting or growing your company. There are many moving parts when it comes to securing your brand assets. Understanding how to protect your intellectual property may seem complicated. The main question is where do I start? This intimate discussion with top attorneys and legal professionals will give you the basics to Protect your Brand!

Along with a profitable business, creating a financially secure life can feel like a daunting task that requires the skills of an expert financial team on your side. You need to figure out where you are today and where you want to go. Some goals will take years — if not decades — to reach. That’s part of The Money Plan! If you didn’t know, you cannot have a profitable business with bad money management skills. During this session, you will learn the basics of financial planning from financial professionals so that you can secure the bag AND keep the bag!

Between looming deadlines, demanding social media schedules, an endless flow of information and leads, and multiple tasks demanding our constant attention, we often feel unfocused, overwhelmed, and ineffective. During your business journey, it is important to identify the proper tools to help you organize information, retain clients, and generate revenue. During this panel we will chat with some of our favorite high-level influencers and brand managers to discuss how to auto-pilot your business. From CRM’s, to social media integration, to email marketing platforms and more, we will give you The Systems for Success.