AJ Crimson is a rock star in the beauty industry! An Entrepreneur, Make up Artist, and Beauty & Lifestyle Expert, as well as one of the most trusted names and leading authorities in the beauty industry. AJ’s established reputation as an innovative beauty solutionist has made him and his products the first choice for artists and celebrities.

Like many great inventions, AJ Crimson Beauty was born out of necessity. As a self-taught makeup artist, AJ discovered a need for foundation shades that matched the diverse skin tones of his A-list clientele. He set out to create a luxury cosmetic brand that included shades for women of every ethnic background and skin tone. And so, AJ Crimson Beauty was established.

Launched in 2013, AJ Crimson Beauty features 8 highly pigmented, precise and rich shades. Since then, the collection has grown to include 12 basic foundation shades, 32 lip shades in different formulations, and 2 signature powders. AJ created a product that included women of all races, one that all women could share and believe in. “So a lot of times, makeup is designed with a one-size-fits-all mindset.” That’s why AJ’s makeup line includes foundations and lip shades for women of all races and skin tones. A comprehensive makeup line that truly suits everyone from medium to dark skin tones and all skin tones in between.

AJ Crimson Beauty, a luxury makeup line that speaks directly to women of color

Since then, AJ Crimson Beauty has paved the way for inclusive, luxury cosmetics, becoming a staple among celebrity makeup artists and featured on the runways of major fashion shows around the world. AJ’s philosophy is simple: give women the tools and permission to fall in love with themselves again by helping them find true beauty both outwardly and from within.

The professional world was the first to enjoy the brand. AJ Crimson Beauty was used in the recent blockbuster Black Panther. Along with The Hunger Games, it’s a staple of TV shows like American Horror Story and Staz #1 Show POWER, with heroine Nautri Naughton serving as our brand ambassador until 2019.