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FENDI Celebrates Boutique Opening in Atlanta

In the realm of opulent Italian fashion, FENDI stands as a venerable icon. With its roots dating back to 1925 when Adele and Edoardo Fendi founded a modest handbag and fur workshop in Rome, FENDI has since evolved into a global symbol of elegance, craftsmanship, innovation, and style. Over the years, it has played host to legendary figures like Karl Lagerfeld during his remarkable half-century tenure and Silvia Venturini Fendi, who has steered the brand's artistic direction since the early '90s. Today, the creative reins are held by the talented duo of Kim Jones and Delfina Delettrez Fendi, representing the fourth generation of the Fendi legacy. FENDI's journey is one woven with threads of quality, tradition, experimentation, and boundless creativity.

Now, the world of luxury fashion enthusiasts in Atlanta have a reason to rejoice, as FENDI unveils its newest boutique at Phipps Plaza. This grand opening underscores FENDI's global reach and enduring influence, a testament to its rich heritage and unwavering commitment to exceptional craftsmanship.

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Officially opening its doors to the public on September 21st, the FENDI boutique at Phipps Plaza boasts an impressive 3,853 square feet of retail splendor. Within its lavish confines, you'll find a curated selection of Women's and Men's Ready-to-Wear Collections, alongside an array of accessories, leather goods, and footwear. The store seamlessly marries luxury and craftsmanship with unexpected touches, all paying homage to FENDI's deep Italian roots.

The journey leading up to this grand unveiling was marked by an exclusive cocktail reception held on September 14th. The event brought together influential local figures, media luminaries, and esteemed FENDI patrons, all converging at Tesserae, Atlanta's beloved rooftop lounge at Thompson Hotel. It was a night of celebration and style, further emphasizing the brand's commitment to creating unforgettable experiences.

The event was graced by none other than reality TV sensation Marlo Hampton, dressed in an exquisite gown and carrying a dazzling sequined handbag, Marlo exuded charm and sophistication, perfectly complemented by her white booties.

Other Atlanta notables and fashion enthusiasts in attendance were Claire Sulmers of Fashion Bomb Daily, Paris Chea, Jacob Walton, store manager of Antidote, Monica Awe-Etuk, Scoobie West, Key Miles, and more.


FENDI is now open at Phipps Plaza